Stories to the forefront

Our refreshed brand reflects our approach to create lasting change. Discover a snapshot of our brand DNA below.

Real stories. From our lived experience college members.

Central to the work of the National Centre for Action on Child Sexual Abuse, is elevating the voices of victims and survivors to reduce stigma and promote healing. During the development of our refreshed branding, we consulted with our Survivor-led and First Nations College members, as well as lived experience stakeholders.

The selected visual direction aims to show that victims and survivors are not statistics; they are real people, they’re moving forward, and bringing their stories with them. This illustrative direction aims to bring these stories and their lived experience knowledge to the forefront of the National Centre.

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National

The National Centre for Action on Child Sexual Abuse is truly a ‘national’ Centre. The brandmark strikes a balance between empathy and expertise to establish the National Centre as a symbol of unity, hope and healing that spans the entire nation.

Action

A focus on “action” has become a strong theme within the brand identity through the consultation with the lived experience and First Nations panels. The brandmark on the East Coast of Australia and incorporating the Torres Strait Islands creates a subtle yellow exclamation mark. In unison with the highlighting device under action within the same colour further emphasises this commitment to creating action and impact.

Three coming together

The coming together of Blue Knot Foundation, The Healing Foundation and the Australian Childhood Foundation marks a huge milestone for Child Sexual Abuse within Australia. The three circular shapes highlight the three brands coming together, and working together to create action.

Measureable change

A symbol of change and tangible progress. Embedded in the brand is strong symbolism. The space within the logo creates an upwards arrow that reflects the mathematical delta symbol representing measurable change. This highlights our unwavering commitment to progress, change and making a tangible difference for victims and survivors. This is at the heart of the logo, and the heart of the organisation.

Stories to the forefront

Our refreshed brand reflects our approach to create lasting change. Discover a snapshot of our brand DNA below.

Real stories. From our lived experience college members.

National

Action

Three coming together

Measureable change

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Understanding child sexual abuse

Preventing repeat child exploitation material offending: An international evaluation of the CEM-COPE Program

Conceptualising and Estimating the Costs of Child Sexual Exploitation (Phase One of Australian Study into Economic Costs of Child Sexual Exploitation)

An environmental scan of Child Sexual Abuse related workforce training offerings in Australia

Enhancing the capability of Australia’s Primary Health Workforce to respond to child sexual abuse

CHANGE – curtailing harm and navigating growth: evidence for change pathways of young people who have engaged in harmful sexual behaviour

Amplifying the voices of victim-survivors: Advancing the harmful sexual behaviour evidence base – the Ava project

Reshaping the Conversation: Development of a shared language and preferred definitions guide endorsed by victims and survivors of child sexual abuse

Building a knowledge frame for responding to the needs of children and young people who have engaged in harmful sexual behaviour

Children and Young People’s Safety Project

Child safe practices using contextual safeguarding strategies

The more I talk, the stronger I get: unlocking our past to free our future

Delivering trauma-informed support for child sexual abuse victims in Victoria: mapping the knowledge gaps and training needs of the specialist sectors

Online child sexual victimisation and associated mental health outcomes

Differentiating adverse childhood experience profiles of male youths who exhibit harmful sexual behaviours

Response to child sexual abuse

Preventing repeat child exploitation material offending: An international evaluation of the CEM-COPE Program

Evaluation of the Multi-Agency Investigation & Support Team

Conceptualising and Estimating the Costs of Child Sexual Exploitation (Phase One of Australian Study into Economic Costs of Child Sexual Exploitation)

Effect of multi-agency deliberation on perceptions of risk in responses to child abuse and neglect

The Australian child sexual abuse attitudes, knowledge and response study

CHANGE – curtailing harm and navigating growth: evidence for change pathways of young people who have engaged in harmful sexual behaviour

Improving legal, policy and practice responses to the intersection of domestic violence perpetration and child sexual abuse offending

Into the war zone: disclosure and disbelief in the Family Court

Understanding the experiences of child sexual abuse disclosure in Australia in the wake of the Royal Commission

Building trauma-responsive sexual health and relationship education

Learning from victims and survivors about what helps disclosure and responses to child sexual abuse

Amplifying the voices of victim-survivors: Advancing the harmful sexual behaviour evidence base – the Ava project

The dignity by design project: survivor-led system redesign

Evaluating a harmful sexual behaviour education program in a residential care setting

Community as experts: investigating the context, needs and help-seeking pathways for child sexual abuse survivors and their supporters in the NSW Bega Valley

Developing and implementing a framework for abuse prevention through culture change and organisational development

Reshaping the Conversation: Development of a shared language and preferred definitions guide endorsed by victims and survivors of child sexual abuse

Building a knowledge frame for responding to the needs of children and young people who have engaged in harmful sexual behaviour

Australian Child Maltreatment Study

Children and Young People’s Safety Project

Child safe practices using contextual safeguarding strategies

Enhancing the capacity of rural and regional respectful relationship educators

Strengthening relationships and connections for young people in therapeutic residential care

The safeguarding capability of adults in Catholic Church ministries: a global perspective

Creating safer futures: raising public awareness of child sexual abuse among young adults through digital storytelling

Survivor perspectives on institutional use of child sexual abuse material

The more I talk, the stronger I get: unlocking our past to free our future

Delivering trauma-informed support for child sexual abuse victims in Victoria: mapping the knowledge gaps and training needs of the specialist sectors

Online child sexual victimisation and associated mental health outcomes

Differentiating adverse childhood experience profiles of male youths who exhibit harmful sexual behaviours

Needs of victims and survivors

Evaluation of the Multi-Agency Investigation & Support Team

The Australian child sexual abuse attitudes, knowledge and response study

An environmental scan of Child Sexual Abuse related workforce training offerings in Australia

Enhancing the capability of Australia’s Primary Health Workforce to respond to child sexual abuse

Improving legal, policy and practice responses to the intersection of domestic violence perpetration and child sexual abuse offending

Into the war zone: disclosure and disbelief in the Family Court

Understanding the experiences of child sexual abuse disclosure in Australia in the wake of the Royal Commission

Building trauma-responsive sexual health and relationship education

Learning from victims and survivors about what helps disclosure and responses to child sexual abuse

Amplifying the voices of victim-survivors: Advancing the harmful sexual behaviour evidence base – the Ava project

The dignity by design project: survivor-led system redesign

Supporting continuous quality improvement in safeguarding at Hockey Australia and other national sporting organisations

Evaluating a harmful sexual behaviour education program in a residential care setting

Community as experts: investigating the context, needs and help-seeking pathways for child sexual abuse survivors and their supporters in the NSW Bega Valley

Enhancing the capacity of rural and regional respectful relationship educators

Creating safer futures: raising public awareness of child sexual abuse among young adults through digital storytelling

Survivor perspectives on institutional use of child sexual abuse material

The more I talk, the stronger I get: unlocking our past to free our future

Prevention of child sexual abuse

Preventing repeat child exploitation material offending: An international evaluation of the CEM-COPE Program

Conceptualising and Estimating the Costs of Child Sexual Exploitation (Phase One of Australian Study into Economic Costs of Child Sexual Exploitation)

The Australian child sexual abuse attitudes, knowledge and response study

An environmental scan of Child Sexual Abuse related workforce training offerings in Australia

CHANGE – curtailing harm and navigating growth: evidence for change pathways of young people who have engaged in harmful sexual behaviour

Evaluating a harmful sexual behaviour education program in a residential care setting

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